Victory Hill Exhibitions and Diablo Sound Design the Magic Behind Transformers Autobots Alliance Interactive Exhibition in China
After more than two years of research and significant development, Cityneon Holdings Limited – and its wholly owned subsidiary, Victory Hill Exhibitions (VHE) – officially opened the doors on Hasbro’s Transformers Autobots Alliance interactive exhibition on January 11, 2018 at the popular high-end shopping and living center, Shin Kong Place Chongqing, in China.
VHE is an exhibition production and distribution company focused on delivering engaging, educational, and interactive exhibitions for the global market. They have established strong working partnerships with major movie studios through movie franchise exhibitions like the SBR International Business Award-winning Marvel Avengers S.T.A.T.I.O.N with Disney's Marvel Studios. VHE was the primary designer, providing creative and technical direction for the entire Transformers Autobots Alliance attraction.
Michael Mattox, COO & CTO of VHE, states: “All of us young and old have a connection to Transformers. This new exhibit leverages on modern technology and gives you a chance to interact, play, and learn more about these amazing beings while being immersed in an environment that is best described as electrified eye candy.”
Diablo Sound – working in conjunction with VHE – provided the sound design and integration, as well as the show control design. Diablo Sound’s owner and principal designer Drew Dalzell states, “We have worked with VHE on other outstanding projects, including Marvel Avengers S.T.A.T.I.O.N., which has exhibited in more than 8 countries. But we’re very excited to see how China – and eventually the world – receives the new Transformers Autobots Alliance experience.”
Behind the scenes, VHE and Diablo Sound were proud to make use of QSC’s Q-SYS system, including their AcousticDesignTM speakers, and CXD-Q amplifiers (www.qsc.com). They also relied on Alcorn McBride’s V4 Pro and AMI/O for show control (www.alcorn.com).
This collaboration puts exhibit-goers at the center of an interactive Transformers experience; an awe-inspiring, walk-through attraction featuring familiar characters from the iconic franchise such as Optimus Prime, Bumblebee, and Windblade.
From Cityneon’s official press announcement: Transformers Autobots Alliance is the first exhibit of its kind to showcase the larger-than-life robots, as well as special effects, reflex tests, virtual reality, motion sensing, and other features surrounding the brand, staying true to the tagline "More Than Meets the Eye." Fans will even have the chance to learn the Transformers language and decode missions throughout the exhibit.
The coming year is looking equally bright, with exciting new opportunities on the horizon. Everyone here at Diablo Sound wishes you all great success in 2018.
LOS ANGELES – Drew Dalzell and Noelle Hoffman of Diablo Sound have received their 4th Ovation Awards nomination for the 4th consecutive year in the category of Sound Design (Large Theatre) for Wicked Lit. Their notable work on Unbound Productions’ most popular show – currently in its 9th year – has earned Dalzell and Hoffman 2 wins in 2014 and 2015 with LA STAGE Alliance’s peer-judged award show. Similar to the Tony Awards in New York, the Ovation Awards were created to recognize excellence in theatrical performance, production, and design in the Greater Los Angeles area.
“Diablo Sound has been the design team behind Wicked Lit since 2012,” says Paul Millet, Artistic Director of Unbound Productions. “They support our productions with talent, commitment, and unparalleled sound design. Our most recent production at the Mountain View Mausoleum & Cemetery covered roughly 3 acres, and Diablo Sound unified the design and execution across the entire property. They’re simply amazing.”
Diablo Sound creates sound design and show control for many large theme parks and major installations, such as Universal Studios Hollywood’s Halloween Horror Nights and Citywalk Five Towers in Los Angeles, and Marvel’s Avengers S.T.A.T.I.O.N., currently exhibiting in over 8 countries. But for Drew Dalzell, President and Principal Designer at Diablo Sound, Wicked Lit has always been a passion project. “We’ve grown as a company over the years, taking on greater challenges and larger projects. But working with Unbound Productions on Wicked Lit has given us a chance to be a partner in their creative vision. Every year, we get to play with some genuinely inventive folks, and it’s a joy.”
ABOUT DIABLO SOUND
Diablo Sound specializes in sound design, show control, and large project management for theatre, theme parks, cruise ships, and corporate clients worldwide, including Universal, Marvel, Disney, Nickelodeon, the Griffith Observatory, and the LA Auto Show. They also provide sound equipment rentals and sales in the Los Angeles area.
ABOUT UNBOUND PRODUCTIONS
Unbound Productions reimagines timeless stories for new audiences by creating immersive, theatrical adaptations of literature. For more information, go to UnboundProductions.org.